Lactose Intolerance is the most frequently encountered form of sugar intolerance in the world affecting up to 70% of the world’s population of which more than 50 million are Americans. It is a dietary problem that occurs from a lack of an enzyme, Lactase, normally produced by cells of the small intestine. When the production of this enzyme is low, a common sugar, Lactose, cannot be broken down in the intestine, resulting in multiple unpleasant symptoms.

Lactose is found in almost all foods and many medications such as milk, cheese, eggs, veal, yogurt, 20% of prescription drugs (antibiotics, oral contraceptives), 6% of over-the-counter medicines, baked goods, cereals, potatoes, margarine, salad dressing, candies, biscuits, ice cream, etc.

The cause of Lactose Intolerance is acquired or genetic – in either case, the cells of the small intestine making lactase enzyme can decrease their production, at any time during ones’ lifetime. It occurs almost equally in men and women and is more common as we get older. It can result from a medical illness, such as irritable bowel syndrome (spastic colon), diverticulosis (pocketing of the colon) or Inflammatory Bowel Disease (Crohns or Ulcerative Colitis).

Most commonly, one experiences one or more of the following symptoms 15 to 30 minutes after eating a meal or snack:

• bloating or distention

• cramping

• flatulence or

• diarrhea

The need to resolve the consumer symptoms of Lactose Intolerance is substantial, due to the present inefficiency, high costs and inconvenience of available products. Presently, these competitive brands require use every time one eats a meal or has a snack. They have a short shelf life due to summer temperatures or humidity, or are destroyed, once ingested, by stomach acid or bile.

Plainview developed DairyCare™ to overcome these problems. DairyCare™ is a patented, once-a- day product which has a two-year shelf life and is 100% efficacious. It is the only patented digestive supplement that makes Lactase over 24 hours with a single morning dose. The active ingredient in DairyCare™ has been used in foods in the United States for over 100 years. Without exception, there has never been a side effect reported from its use, regardless of how often or how long it is used. DairyCare™ does not require refrigeration, and has no medication interactions.

Additional benefits of DairyCare™ is its cost effectiveness, while eliminating the need to buy expensive lactose-free milk and products. DairyCare™ increases the availability of mineral nutrients such as calcium for osteoporosis, phosphorous, and iron, in easy to swallow capsule form.

DairyCare™ has been available for over five years, in retail stores and through its Internet site, DairyCare.com.

In summary, DairyCare™ is an ideal product for children and adults who suffer from the anxiety and discomfort of Lactose Intolerance.